Nokia Sold 35 Million Feature Phones in 2016: Strategy Analytics

Nokia, whose mobile brand is now controlled by HMD Global, reportedly managed to sell 35 million feature phones in 2016. The company was only second to Samsung, who managed to sell 52.6 million feature phones last year.

Nokia Sold 35 Million Feature Phones in 2016: Strategy Analytics

In all, 396 million feature phones were shipped in 2016, refuting all myths that the market for feature phone is extinct. And now, with the potential Nokia 3310 reboot, the feature phone segment may see a shift in dominance from Samsung to Nokia. Nokia took 8.9 percent of the market share worldwide, while Samsung managed to rake in 13.2 percent of the market share, according to research firm Strategy Analytics.

HMD Global took rights of the Nokia brand in 2016, and soon after released the Nokia 150 feature phone as well. This means that Microsoft and HMD Global together managed to sell 35.3 million feature phones last year. Samsung boasts of an even larger number – 52.3 million – strongly indicating that there is still an audience for feature phones. In the number three spot was TCL-Alcatel, with 27.9 million units shipped. Other manufacturers accounted for the remaining 280.5 million units.

“Global feature phone shipments reached 396 million units in full-year 2016, accounting for 21 percent of all 1.88 billion mobile phones shipped last year. Feature phones today still account for 1 in 5 of all mobile phones bought worldwide and the category is surprisingly larger than many think,” the report further states.

As mentioned, Nokia is hosting its pre-MWC event today scheduled to begin in a few hours. It is expected to launch the Nokia 3310 reboot at the event with a larger colour display, and run on Series 30+ user interface. At the event, the Nokia 3, Nokia 5, and Nokia 8 are also expected to be revealed.

Nokia Cuts Price of Ozo Virtual Reality Camera

Nokia Cuts Price of Ozo Virtual Reality Camera

Nokia has cut the price of its Ozo virtual reality camera by 25 percent from its initial launch price, the Finnish company said on Thursday.

Nokia, whose main business is now telecoms network equipment, started selling the camera earlier this year as the first device to be produced for its digital media business, one of its new hopes for future growth.Having launched the device at $60,000 in the United States and Europe, Nokia has now priced it at $45,000, saying it was also taking the camera to the Chinese market next month.

The spherical camera features eight sensors and microphones and is designed for making 3D movies and games that can be watched and played with virtual reality headsets.

Nokia said the virtual reality market was developing quickly and the new price reflected that.

Last year, GoPro introduced a VR camera system using Google’s software, while several other technology companies such as Facebook and Samsung have also announced new products.

 Nokia, known for its once-dominant phone business which it sold to Microsoft in 2014, is also bringing its name back to the handset market after a new company backed by its former executives teamed up with Foxconn to buy the rights to the brand.